The three concerts that BTS will hold in Lima on October 7, 9, and 10 are expected to attract more than 50,000 tourists and day visitors, generating an estimated economic impact of US$18.7 million for the capital, according to Peru’s Ministry of Foreign Trade and Tourism (Mincetur).
According to estimates from Mincetur’s Directorate General for Research and Studies on Tourism and Handicrafts (DGIETA), the three concerts are expected to draw approximately 150,000 attendees.
Of this total, more than 36,500 people are expected to be tourists who will travel to Lima specifically for the event and stay at least one night in the capital. In addition, more than 14,000 day visitors are expected to arrive in Lima for the concerts and return to their places of residence without spending the night.
Together, these more than 50,000 visitors are expected to generate significant economic activity in the capital. The estimated tourism impact includes US$8.1 million from inbound tourism, US$9.9 million from domestic tourism, and US$0.76 million from domestic day trips.
This economic activity is expected to mainly benefit businesses and services related to transportation, accommodation, food, shopping, and other tourism-related activities, helping boost Lima’s economy during the concert dates.
“The arrival of visitors during the three concert dates will generate demand for tourism services and transportation to Lima, representing an opportunity for businesses serving these travelers and contributing to the growth of tourism activity in the capital,” said Rogers Valencia, Minister of Foreign Trade and Tourism.
Domestic and International Visitors
According to Mincetur, domestic tourism will play an important role in this movement of visitors. Around 28,000 attendees live in other regions of Peru, representing 18.9% of ticket buyers.
The main cities of residence include Arequipa (21.3%), Trujillo (11.9%), Cusco (7.8%), and Chiclayo (7.5%), followed by Piura (4.5%), Tacna (4.1%), and Ica (3.8%). The remaining 39.1% corresponds to ticket buyers from Cajamarca, Iquitos, and other cities across the country.
Meanwhile, 5.74% of ticket buyers live abroad, equivalent to more than 8,500 international attendees.
Ecuador accounts for the largest share of international ticket buyers, with 27.9%, followed by Mexico (12.2%), Bolivia (10.6%), the United States (9.1%), and Chile (6.8%). The remaining 33.4% corresponds to buyers from Costa Rica, Brazil, and other countries.
The arrival of thousands of domestic and international visitors for BTS’s concerts is expected to generate increased demand for accommodation, transportation, restaurants, shopping, and other tourism services, turning the group’s three performances into an important event for Lima’s tourism and local economy.
